Why the coronavirus crisis is a ‘gray rhino’ and not a ‘black swan’ by Marcus Baram published by fastcompany (3/2020).
“Are you using the wrong animal metaphor to describe the coronavirus crisis? In recent weeks, headlines about COVID-19 have been full of so-called experts describing the pandemic as a “black swan,” a metaphor for an extremely rare event that is unforeseen and has an enormous impact. It was coined by economist Nassim Nicholas Taleb in 2001—inspired by a 2nd-century Roman poet who presumed that such birds didn’t exist—and has been applied to such disparate outliers as the 9/11 attacks and the development of the internet…”
Verificar PDF Anexado