Consumer Culture (WSJ)

Many quirks of Brazil’s unique consumer culture published by Wall Street Journal (3/2013). “When it comes to buying and selling, the Brazillian marketplace can be a wonders: sellers offering what they don’t own, and buyers paying for it with money they don’t have…Here are four of the more unique features of Brazilian consumer culture, plus one mainstream global trend that has yet to gain traction: Consortiums: cash and don’t carry; Installment buying: carting away what you haven’t paid for yet; Real estate: selling what you don’t have; Timemania: getting somebody else to pay your debts; Consumer spending: urban middle class leads the way; Mortgages: an idea whose time has not yet come.” http://on.wsj.com/YQeRuM