Winning the Recovery – O novo consumidor pós COVID por Fernanda Hoefel e Marcelo Trípoli – McKinsey & Company (5/2020).
“• COVID-19 is, first and foremost, a major humanitarian challenge. Thousands of health professionals are battling the virus, putting their own lives at risk. Overstretched health systems will need time and help to return to a semblance of normalcy.
• Solving the humanitarian challenge is, of course, priority #1. Much remains to be done globally to respond and recover, from counting the humanitarian costs of the virus, to supporting the victims and families, to finding a vaccine.
• This document is meant to help with a narrower goal: understand changes in consumer behavior in Brazil during the current COVID-19 situation. In addition to the humanitarian challenge, there are implications for the wide economy, businesses and employment…”
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