Digital around the world in april 2020 by Simon Kemp published by We are Social (2020)
“The world has changed dramatically over the first three months of 2020, with the COVID-19 pandemic impacting almost every aspect of our lives. These changes have been clearly evident in the world’s digital behaviours too, especially as billions of people turn to connected devices to help them cope with life and work under lockdown.
We’ve dedicated a significant portion of our Digital 2020 April Global Statshot Report to exploring these extraordinary trends, but this update also includes all of the usual data points that we cover in our ongoing series of Global Digital Reports too, including detailed analysis of how people around the world are using the internet, social media, mobile devices, and ecommerce.
Key headlines in this quarter’s report include:
Big jumps in digital activity, especially in countries that have seen the strictest lockdowns;
Significant increases in social media use, with video calling taking centre stage;
Accelerating adoption of ecommerce, particularly for grocery shopping;
An increase in the amount of time spent playing video games and watching esports;
Some unexpected opportunities for digital advertisers.
You’ll find my comprehensive analysis of all these stories and more in the article below, but be warned: at roughly 7,000 words, it’s a bit of a monster, so you may want to grab a coffee and get comfortable before digging in.
Just before we begin, our teams at We Are Social, Hootsuite and Kepios would like to extend a very special thank you to all of the partners who made this report possible, especially under the challenging circumstances. In particular, we’d like to thank the team at GlobalWebIndex for being so generous with the data from their ongoing – and exceptionally insightful – Coronavirus Multi-Market Study…”
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